Moving In Rooms

A question I have been posed recently by an office I am working with. They currently do 1-2 auctions per month scattered throughout the month. They are really keen to get them happening at the same time in rooms once a month. They had two concerns.

1. How do we get all of our auctions happening at the same time?
2. How do we get more auctions to make the in room auctions a better event?

I understand there would be plenty of agencies in the same boat looking to take their auction business to the next level.

1. Set a date. Roughly 6-8 weeks time.
2. They naturally throughout the month list auctions. When they list one they simply say that the auction date has to be X and they explain the benefits of waiting until then.
3. They go through all of their current stock and let them know they have a great event coming up that will give their properties a renewed vigour in the market place. Properties that need a price reduction are perfect for this. Try this "We need to adjust the price but rather than getting you to make a rushed decision now I would like to give you some time to make up your mind. Lets take the price out of the equation altogether and you decide on your new price in 4 weeks"
4. Push the event to all new listings coming on the market.

A simple 4 steps to go from 1-2 auctions to 5-10 and even more.

Hope this helps